Luminance Living is based in East London, South Africa and founded by Primrose. Luminance began with a simple passion for the love of home décor and beautiful spaces.

All products on the site are sourced by Prim herself & the aim is to deliver the country with the best décor finds for your home.

We look for beautiful, simple, pure and thoughtfully made products that will raise a smile because of little touches or beautiful details.

Our brand does not follow trends; we simple offer pieces that we love and know will look beautiful in your home for many years to come.